+971 54 300 4343
Chief Executive Officer
Client Solutions & Delivery Excellence
Finance & Accounting Consultant
CRM & Marketing Consultant
Human Capital Consultant
Marketing & Business Development
Application Development Lead
E-Commerce & Applications Integrations
Sales & Support Coordinator
Azzam is an experienced Data and Analytics specialist with +12 years of professional experience between UAE and Canada. Azzam has held various roles in the Business and IT fields ranging from Business Intelligence Development, Product Portfolio Analytics, Enterprise Data Warehouse Design, ERP Consulting, Project Management, and Business Control. His career is centered around building Data Infrastructures that supports dynamic business decision making. His ability to understand business executives’ vision, coupled with his technical background has helped him bridge the gap between business requirements and system development and configuration. Azzam holds an Undergrad of B. Com from McMaster University, Masters in Enterprise Data Analytics & Big Data Management from University of Toronto. He is also a Certified Scrum Master, SAP Business ByDesign Specialist, and an Oracle NetSuite Specialist.
Abdelrahman is an experienced Marketing Lead with 8+ years of experience between UAE, Israel, and Palestine. He has worked with INGOs and NGOs, global and unicorn brands such as; LC Waikiki and Careem to drive engagement, collaboration and results across organizations at all levels. His core skills lie in building digital awareness, growth hacking, brand strategy and Company Vision Execution. Through Abdelrahman, DnA builds partnerships and alliances that grow new business and develop and manage new products and services. Based on his market exposure, he provides real time feedback in order for DnA to develop new innovative strategies to grow the adoption of its products and services.
Sumaia is an established Management Information Systems (MIS) professional with 5+ year of professional experience. She has previously held roles as an MIS Systems Analyst, Project Management Coordinator, and a Business Analyst. Sumaia plays a multifaceted role within DnA where she is responsible for promoting the DnA brand electronically and on social media, obtaining qualified leads, and on the other hand, she is the first line of support for our existing clients handling support queries and calls. Sumaia hold a Bachelors in Management Information Systems from Al Hosn University, Abu Dhabi, and a Master’s in Business Administration from Swiss Business School, Dubai. She is also a skilled Graphic Designer using XYZ software.
Monish is an accomplished auditor, VAT consultant and Finance & Accounts professional with +10 years in Middle East and India with expertise in Audit & Assurance, Taxation, Advisory and Accounting. He was previously Manager – Tax, Audit & Assurance at HLB HAMT heading the Abu Dhabi branch of the firm. Monish is an Associate member of The Institute of Chartered Accountants of India (ICAI) and an Associate Company Secretary of The Institute of Company Secretaries (ICSI).
Yousef is a qualified, dynamic and self-motivated HR Professional with +20 years of hands-on experience in Government and Semi Government Organizations in the UAE. During which he has held senior and managerial roles and covered all areas of Human Resources including the following; Strategic HR, Manpower Planning & Recruitment, Compensation and Benefits, Training & Development, Career planning, Talent acquisition and management, Performance Management, Succession Planning. Yousef holds a Bachelor in Human Resources Management, he is a Certified Personnel Practitioner (CPP) from the CIPD, and a certified SPHR from the SHRM, and he is a certified HR Auditor.
Marnie is a talented sales and marketing professional, specialized in the Information Technology field. She is responsible for developing growth strategies focused both on financial gain and customer satisfaction. Some of her core tasks are; conduct research to identify new markets and customer needs, generate qualified leads, and promote the company’s products/services addressing clients’ objectives and needs. Marnie is a key part of the DnA family, she is the trusted relationship manager who ensures sustainable and prosperous relationships between DnA and its Clients are maintained.
Zain is a Techno-Functional Consultant with 7+ years between UAE and Pakistan. He has successfully configured and deployed ERP systems across multiple industries such as; Trading, Pharmaceutical Wholesale, Construction, Fast Moving Consumables, Manufacturing, and Food & Beverage. Zain has strong business acumen and solid understanding of Accounting Principles (IFRS and GAAP). He has the ability to lead projects and teams, and to align business leaders to the ERP industry’s leading practices. Zain is ACCA educated, and has a BSc (Honours) in Applied Accounting from Oxford Brookes University (UK). He is a certified SAP Applications Associate and Oracle NetSuite Certified Professional.
Joby is a Software Engineer with +10 years experience in the UAE and Indian market. He is experienced in configuring and developing ERP Systems such as SAP (B1 and ByD), Oracle NetSuite, and Facts ERP (.NET based ERP). He has advanced knowledge in database technologies such as; Oracle, HANA and SQL Server. Joby has previously worked for a proprietary ERP company in Dubai (best known for their HR & Payroll Systems) where he’s implemented End-to-End ERP systems in the following industries; Production, General Trading, Food & Beverage, Construction, Furniture Wholesale/Retail, Agriculture. Joby is a Software Engineer with a B.TECH (C.S.E.) from Sree Buddha College of Engineering – Kerala University, a Microsoft Certified Professional in C# Programming, .NET Framework Development, AWS Cloud Practitioner and Migration Professional, and an Oracle NetSuite Certified Administrator.
Salama is the CEO and Executive Sponsor at DnA. She is an Emirati management professional with 15+ years of diversified experience across several industries. She’s held several positions in strategy and planning, project management, franchise management, Emiratization, Business Intelligence and Analytics, Revenue Optimization, Business Process Optimization, and System Enhancements and Implementation. Salama possesses a consistent track record of delivering revenue profitability and developing successful business strategies. Salama consistently secures strategic partnerships for DnA and sets the overall strategic direction for the company.